DEI
Diversity Sourcing Channels That Actually Move the Funnel
September 18, 2025 · 8 min read
Posting on five 'diversity job boards' isn't a strategy — it's a checkbox. The sourcing channels that materially shift representation in the pipeline.
What doesn't work
Generic diversity job boards have low conversion and high cost-per-app. They're useful for compliance evidence and not much else.
What does
Affinity-group partnerships with quarterly events. Bootcamp partnerships with explicit hiring pathways. University relationships at non-traditional schools. Returners programmes for career re-entry. All four require multi-quarter investment — there's no shortcut.
Measuring impact honestly
Track representation at top-of-funnel separately from pass-through-stage rates. Sourcing fixes the first; structured interviewing fixes the second. They're different problems with different solutions.