Performance · Glossary

KPI (Key Performance Indicator)

Quantitative metric used to measure performance.

KPIs differ from OKRs in that they're ongoing operational metrics, not time-boxed goals. Good KPIs are few, leading, and tied to a single owner.

The trap: vanity KPIs (page views, applications received) that go up without business impact. Replace with conversion-and-quality pairs: applications & offer-accept rate; sign-ups & activation rate; pipeline volume & close rate.

The platform
behind the definitions.

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