Performance · Glossary

OKR (Objectives & Key Results)

Goal-setting framework with qualitative objectives and measurable key results.

OKRs were popularised by Intel and Google. The format is one objective with 3–5 measurable key results, set quarterly. They work when scored honestly and reviewed regularly.

Common failure modes: too many OKRs (kills focus), KRs that are activities not outcomes, and treating OKRs as the performance review (they should be one input, not the verdict). Healthy teams set 2–3 OKRs per quarter, score 0.6–0.7 on average, and don't tie them directly to bonuses.

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