Recruiting · Glossary

Recruitment Marketing

Building employer brand demand among future candidates.

Owned content, employee storytelling, and community presence. Measured in pipeline + offer-accept lift, not just applications.

The mature metric is influenced-pipeline: candidates who engaged with brand content before applying. They convert through the funnel 2–3× better than cold applicants on average.

The platform
behind the definitions.

Screeq is the only ATS with a full HRMS built in. 14-day free trial.